Research shows that nearly every individual goes online to look for their desired product or service before deciding. Trucking company owners would be surprised to know that a majority of B2B clients look for their provider’s website to decide whether it is a legitimate company or not. Hence, having an online presence is quite effective for any trucking company that is willing to stay ahead of its competitors.
Why Your Company Needs an Awesome Looking Webpage
As more and more businesses realize the importance of a website, anyone who is operating a brick-and-mortar business also has a webpage. Hence, if you are willing to make your presence felt online, you need a website that will catch the user’s attention from the very first instance.
Did you know that nearly half of B2B customers will leave a website within 30 seconds if it is not immediately clear to them what the page is about? Hence, when taking your business online, you need to ensure that every sentence is optimized, and the website is easy to navigate.
WordPress.org VS WordPress.com
WordPress is one of the best web hosting software available on the market today. However, business owners need to decide whether they want to manage their website on their own or let WordPress do it. There are multiple pros and cons of each method. Some of them are highlighted below:
When you choose wordpress.com to host your site, you do not need to pay someone to design and manage it. If you are a trucking company involved in international transportation, wordpress.com will have a template for your business and design the website accordingly. However, one drawback of this method is that you don’t get to create the level of website customization that you may have in mind. Another limitation is that you are not allowed to use WordPress plugins of your choice. Think of WordPress plugins as apps for your website similar to the Apple App Store or the Google Play Store. There are hundreds of different apps to choose from including maintenance pages, image compression and SEO tools to help you rank #1 in Google.
If you host your website using wordpress.org framework, then you need to download the web development software on your own PC. Design your website as per your own requirements and then upload it back to the WordPress While self-hosting your website on wordpress.org allows you to define your own theme and plugins, it means more responsibility for you as well.
Website hosting usually takes place on a much larger and powerful computer than what we have for personal use. Customs City takes care of the hosting to ensure you have optimal performance and uptime. If your website goes down, it’s like turning the lights off in a traditional brick and mortar store.
How to Get Started
- First, we need content. This can either be written into a document like Word. If you are also planning to rank your website in Google, careful keyword planning should also take place at this stage.
- Share the colours, logo and general look & feel
Once you have your transportation company’s webpage up and running, you can expect a boost in your business.